A Good Place to Start
Bringing design thinking home
You’ve probably encountered design thinking at work, but haven’t heard much about using it at home or in family life. Until now.
This is a space for people curious about design thinking and what it looks like outside the workspace. Specifically in the messiest, most important human context, which is our family. The invisible culture we’re all building, whether we realise it or not.
Here, design is not about aesthetics or optimising for efficiency. It’s about putting the people you care about most at the centre of how you connect, solve challenges and live together. The mindsets and tools designers use at work just so happen to be extraordinarily useful at home.
What you’ll find here
The content on this Substack is split into four broad themes:
1. Things to Copy from Designers
The mindsets, tools, and skills designers practice at work are translated into everyday life at home. Whether you’re familiar with them or completely new, they are practical, adaptable, and useful across many contexts.
Start with these:
Design Thinking Framework
Experience Design for Families
How Might We
2. DIY Guide to Designing Family Culture
This is where I put the design lens on modern family life. Where I understand, get clear, and create specifically to help families design their culture at home with more confidence and intention. I take the design tools and make them relevant to you, for your children, while building the skills that make us human.
Start with these:
Parents are shaping the invisible
Reclaiming what makes us human
3. Knock Knock. May I Enter your Home?
Real families and real challenges. This is where I lean a little deeper into family life through conversations and also into my own, with all its imperfections intact.
Start with these:
My story with stories
Is there more to our conflicts with our children?
4. Designing Together
Design is collaborative by nature. This is where we work on challenges, ideas, get curious with other families, with children, and within this community.
Start with these:
Figuring things out
This space is where I document my thinking, share unpolished thoughts and ideas, and co-create with the people who find their way here. Not everything you find here will be resolved, but the ones that are useful will be developed into a book or tool that you can purchase at our shop.
Take what helps you, leave what doesn’t. If something resonates, tell me.







