WHY WE EXIST
We are designing our culture at home whether we’re conscious of it or not.
We manage, try to stay efficient, and calm. We give everything we have and yet many of us feel like we’re barely surviving, failing or not doing enough. Despite tons of accessible expert advice available at our fingertips, we’re struggling more than ever as parents. Because no one taught us how to put our intentional choices together so it works specifically for our family’s context, with the people at home.
Which is why when families learn to think and build like designers at home, they embed the skills that help them thrive like, empathy, creativity, collaboration, and critical thinking into their family culture.
Design thinking gives us the tools. Not as a corporate methodology awkwardly applied to chore charts at home. But as a way to put the humans we care about at the center of how we connect, solve challenges and live together, with adults and children learning and designing the invisible together. Because our home is where human-centricity is most real.
ABOUT ME
I’m Evonne, a multi-disciplinary designer with over two decades of experience helping organisations understand people deeply, make sense of complex situations, and build solutions that work.
Having a family of my own reshaped how I see design. At work, it shifted how businesses think, collaborate, and solve problems. But the most valuable impact was having a shared language and way of working at home, with the people I care about most.
I now help families create an intentional culture at home by using design mindsets and tools to cultivate the human skills that strengthen how they think, relate, and solve challenges together, through mentoring, workshops, and writing.
I’m not a family therapist or an expert in family life. I’m a designer looking at family life through the lens of design, working with those who want to build a home where the connections feel as good as it looks.
I was born and raised in Singapore, lived in Tel Aviv, and currently call Helsinki home.
