WHY WE EXIST
We are designing our culture at home whether we’re conscious of it or not.
We manage our schedules, aim to be efficient, and try not to lose our cool with the kids. We give everything we have and yet feel like we’re barely surviving. Despite tons of expert advice available at our fingertips, we’re struggling more than ever as parents. Yes, no one indeed taught us how to parent. But I’d also argue that we already know quite a lot, but many of us simply do not adapt what we do well at work to our home, in ways that truly benefit us.
If we all learn how to design, which is to put our intentional choices together against our context, we can apply the thinking to pretty much anything in life. When families learn to think and build like designers at home, they embed the skills (empathy, creativity, collaboration, and critical thinking) that help them thrive in many of life’s situations.
Design thinking gives us the tools to put the humans we care about at the center of how we connect, solve challenges and live together, with adults and children learning and designing the invisible together. Because our home is where human-centricity is most real.
ABOUT ME
I’m Evonne, a multi-disciplinary designer with over two decades of experience helping organisations understand people deeply, make sense of complex situations, and build solutions that work.
Having a family of my own reshaped how I see design. At work, it shifted how businesses think, collaborate, and solve problems. But home is where design thinking brought the most value, giving us a shared language and way of working with the people I care about most. I didn’t make more money, but my relationships grew much richer. Because for once, the people I put in at the centre of the process are the ones closest to me, the ones I actually care about most.
I’m not an expert in family life or child development. I’m a designer who got frustrated enough with my own family life to start treating it like a design project, because that is the language I use to solve challenges.
I now design the invisible through visible solutions. Culture design mentoring and workshops, tools, books, and artifacts.
I was born and raised in Singapore, lived in Tel Aviv, and currently call Helsinki home.
