Think and Build like Designers at Home is where I look at family culture through the lens of a designer.
The way we run our homes, shape our children’s thinking, navigate conflict, and respond to the messiness of everyday life, can all be approached with the same curiosity, empathy and creativity that designers bring to their professional work.
It turns out that design thinking belongs at home more than anywhere else because we genuinely care for the humans inside it. We just haven’t been taught to use it there.
Who is this for
This is for you if you’re a parent, caregiver, or design-curious human who suspects there’s a better way to approach the beautiful chaos of family life.
There are no easy hacks here as thinking like a designer does require real effort, especially at the beginning. But I’m here to make the journey a little easier, until things start to click through your own experience of the process. And when they do, the way you see yourself, your family, and the different environments you move through genuinely shifts.
Start here:
Parents are shaping the invisible every day
Experience design for families
Reclaiming the skills that makes us human
Stoodio for Mankind is built on the belief that when more people learn to think and act like designers (human-centred, curious, creative, and mindful of how our choices ripple through the systems around us), we become better humans.
Human behind Stoodio
I’m Evonne Ng-Jääskeläinen, a multi-disciplinary designer who has spent decades thinking about how people experience the world. I started as an art director in advertising, led design for brands at P&G, taught advertising, and joined Accenture’s innovation consulting team, where I helped businesses rethink their customer experiences and worked on embedding design within the consulting work culture.
Then our family moved internationally, and I stepped off the career treadmill to be with my young boys. It turned out to be less of a break and more of a life lesson that forced me to meet parts of myself I never thought were a real issue before. My children, without knowing it, took us on a journey of transformation we hadn’t quite signed up for, which we’re now grateful for every uncomfortable moment of it.
My lived experiences reshaped how I see design. Not just as a professional discipline that lives inside businesses and organisations, but as a way of thinking that connects people, creates meaning, and belongs in the places that truly matter to us.
I was born and raised in Singapore, lived in Tel Aviv, and currently call Helsinki home.
